CHALLENGE //
Help a prestige brand establish a fresh face with the fashion forward; capitalize on the notoriety associated with the launch of the new show Pan Am on ABC television.

SOLUTION //
Create a conversion-built e-commerce site that:

1. delivers an easy, one-step user experience,
2. follows the latest design and technology trends, and
3. plants a picture of the Pan Am lifestyle in the prospect’s mind.

Deploy a digital strategy that takes advantage of partnerships with Sony/ABC television to provide compelling content through online venues (show trailers, online banners, etc.)

Developarobust,highlycustomizedsocialmediapresence via Facebook and Twitter, including giveaway programs to fuel fan/follower acquisition efforts.

RESULTS //
This campaign is currently in process, but the stage has been set for success. After the launch of the new e-commerce site, the brand went from less than one sale per day to more than one sale per hour within the first two weeks of launch. Resourceful media/PR plans will sustain visibility when the buzz associated with the launch of the show falls to the wayside. This brand will take flight and enjoy smooth sailing long into the future.

Continual interaction drives sales. We believe the best way to build brand preference is through a consistent cycle of engagement. This is a conversation that reaches audiences where they work, live and play in unexpected, yet relevant ways.

When you’re a regular contributor to your audiences’ conversation, your brand is the first choice in the aisle and online. It’s that simple. And if the discussion is interesting enough, your audiences become advocates, sharing your brand with friends.

What makes us who we are? True integration from beginning to end of each and every project. We work together to create creative, strategic and integrated campaigns that exceed our clients' expectations. So, the real question is: How can we help you?

How do you get women to talk about a taboo topic - one they won't discuss with a physician, much less a sister or friend? Give women a solution that captures the discreet nature of the issue, yet empowers them to take action. The Accidental Sisterhood incontinence treatment program and Sisterhood Health Forums sowed the seeds of change; thankfully, fewer women are suffering in silence with an embarrassing, yet highly treatable issue.

Windows, windows everywhere, and no one knows what to buy. Stanek Windows came to Keathley looking to: 1) Develop tools that easily educate customers on important considerations when buying windows, and 2) Reposition to be viewed as in league with premium quality players. Our response? A new look that moved them into the big leagues. Plus, a tool chest of marketing materials, chock full of insider window buying insights.

GE wanted a video that raised awarenss of its line of Energy Smart® LED accent bulbs. We wanted to illustrate to consumers the LEDs' unique offering: warm, white light that your accents would appreciate.

Sam's Club and GE wanted to communicate to small business owners the money that they could save by switching to energy-efficient light bulbs in the office. We created an interactive tool to educate the audience that included a savings calculator, a step-by-step bulb audit, and finally, a shopping list. The program was so successful that multiple versions were produced for various B2B audience segments.

The Countryside Conservancy needed a brand-appropriate logo family that built equity in the name "Countryside" as well as effectively targeted communcation efforts with distinctive audiences. The resulting logo and brand elements planted the seeds for success.

The Pan Am name became such an icon that the brand lives on long after the airline closed its gates. With cross-promotion taking off and a new ABC series Pan Am about to launch, we created a non-traditional style guide along with logo stickers for promotion.

Beginning in 2012, federal legislation means energy-wasting light bulbs are phasing out. GE wanted to spread the word and highlight the many energy-efficient options it brings to the table. The challenge was to avoid the assumption that GE was somehow responsible for the legislation - a kill-the-messenger effect. This campaign worked to emphasize GE's thought leadership in the lighting category. And, it helped people understand the many benefits of simply changing a light bulb to reduce energy use.

Beginning in 2012, federal legislation means energy-wasting light bulbs are phasing out. GE wanted to spread the word and highlight the many energy-efficient options it brings to the table. The challenge was to avoid the assumption that GE was somehow responsible for the legislation - a kill-the-messenger effect. This campaign worked to emphasize GE's thought leadership in the lighting category. And, it helped people understand the many benefits of simply changing a light bulb to reduce energy use.